The ‘Floreo’ greetings card range has raised over £18,000 for Perennial and the Greenfingers charity less than six months after its launch. The range of cards, produced by the Great British Card Company, is now stocked in nearly 200 garden centres across the UK and every card sold generates a 10p donation for both charities.
Representatives from the Great British Card Company presented giant cheques for £9,000 each to Perennial and Greenfingers on the first day of the annual Glee trade exhibition on September 12. They also unveiled 12 new colourful card designs that will be added to the range. The card collection features photography depicting a variety of colourful garden images from cut flowers and wildlife to garden scenes.
Great British Card Company sales director Chris Houfe commented: “Our relationship with Perennial and Greenfingers has been brilliant from the start, and our enthusiasm to create a card range specifically to support them evolved quite naturally. Garden centre retailers are a specialist trading sector for us, and ‘Floreo’ was able to gain impressive distribution countrywide, with consumers delighting in the fabulously colourful images and variety in design. On the back of this success we have launched twelve new designs at Glee with an autumnal/winter feel.”
The sale of licensed products is one way that Perennial generates essential funds that allow it to support horticulturists in crisis, whether they are facing problems caused by financial hardship, illness, injury, poverty or old age.
Perennial head of trading John Moseley said: “It is fantastic that this range of greetings cards has already proved so popular with garden centre buyers and the public. We are grateful to the Great British Card Company for generating so much interest among the garden retail trade and now extending the range. By buying and sending these cards, people will raise vital funds to help us support those working in or retired from horticulture, as well as helping to raise awareness of the free, confidential advice and support we provide.”
Greenfingers head of fundraising Linda Petrons added: “We are enormously grateful to the Great British Card Company and to all those garden centres who continue to support this fantastic fundraiser. The money raised really will make a huge difference to the lives of so many children and families who spend time in hospices.”
Last year Greenfingers launched its ‘A Million Moments Appeal’, aiming to raise £1 million, over the next three years. With the help of product promotions such as this, the charity is aiming to provide at least 5,000 children and their families that rely on hospices to enjoy spending precious time together outdoors.