The world’s largest producer of outdoor power products, Husqvarna, is today launching the UK’s first and biggest robotic lawnmower giveaway worth over £300,000.
The aptly named, Husqvarna Automower® Challenge, aims to recruit 100 participants, from across the UK, to trial the Husqvarna Automower® in their garden, allowing them to see for themselves the benefits of the world’s most advanced robotic mower.
Over the last three years’ sales in Scandinavia have risen 200% while in France, following a similar Husqvarna Automower® Challenge last year, Husqvarna sales increased by 150%.
In the UK, the market has been slower to recognise the benefits of the robotic opportunity. Though Husqvarna hope this is all about to change.
Husqvarna UK Sales and Marketing Director, Ken Brewster explains: “The awareness around robotic lawnmowers in the UK is significantly lower than in Europe. We want to show UK gardeners that robotic lawnmowers have huge benefits immediately saving time, eliminating noise, ease of use and environmental advantages.
“English lawns have a world-wide reputation of being immaculate, lush and of course striped and what we’re curious to find out is how much culture plays a big role when it comes to maintaining the lawn. We are eager to learn how the gardening nation will experience and respond to having a robotic mower managing their lawn.”
The Husqvarna Automower® Challenge will be open for entries from 18th February to 31st March when the lucky 100 will be revealed. Each participant will receive a model of robotic mower to suit the size and complexity of their lawn, which will be installed by a specialist Husqvarna dealer from the beginning of April.
Ken added: “This is one of the largest campaigns Husqvarna, as a company, has ever undertaken in the UK, not only do 100 gardeners get to test one of the best-selling robotic lawnmowers on the market today, but they get to keep it and continue to use and maintain their lawn.”
To qualify to take part in the challenge, participants must have access to a lawn which is between 500m2 and 6,000m2, be active on social media and be able to capture and upload video content online, to share their Husqvarna Automower® experiences.
To register to take part in the Husqvarna Automower® Challenge visit
Follow on twitter @Husqvarna_AC and Facebook HusqvarnaUK
For more information, please contact Husqvarna’s UK PR agency, Wolfstar.
Claire Grew – claire@wolfstarconsultancy.com / 0771 433 8198
Chris Grayson – chrisg@wolfstarconsultancy.com / 07972 783 784
About robotic lawn mowers
The robotic lawn mower, which was introduced by Husqvarna in 1995, cuts just a few millimeters of grass at the time, keeping the lawn well-cut and carpet-like at all times, whilst eliminating the need for fertilizing and collecting grass clippings.
The cutting area is defined by a boundary wire, and the time for cutting is set via the timer system. When the battery runs low, the mower returns to the charging station, and thereafter continues to mow until the job is done.
The cutting technology
There are two different schools of thinking when it comes to the cutting technology of robotic mowers – heavy fixed blades vs lightweight pivoting blades. Because of the weight, the fixed blades require more resistance before stopping. For safety reasons, and cutting results, Husqvarna robotic mowers employ the pivoting blades solution.
About Husqvarna Automower®
The Husqvarna Automower® range can manage lawns from 500m2 up to 5,000 m2 and takes on steep 45% climbs. Select models can be managed via the smartphone mobile application Automower® Connect. Husqvarna Automower® can operate day or night and in sunshine or rain.
Multiple times, Husqvarna Automower® has been recognized and awarded as test winner for low noise, good cutting results, safety and accountability.
About Husqvarna
Husqvarna is a brand within Husqvarna Group. Since 1689, Husqvarna has manufactured high performing products and delivered industry-changing innovations such as anti-vibration and automatic chain-break on chainsaws, as well as the world’s first commercial robotic mower. Today, Husqvarna offers a broad range of high performing outdoor power products for parks, forest and garden, and represents technological leadership in the key areas; chainsaws, trimmers, ride-on mowers and robotic mowers. Husqvarna products are sold in more than 100 countries, mainly through servicing dealers.
Husqvarna Group
Husqvarna Group Husqvarna Group is a world leading producer of outdoor power products including chainsaws, trimmers, robotic lawn mowers and garden tractors. The Group is also the European leader in garden watering products and a world leader in cutting equipment and diamond tools for the construction and stone industries. The Group’s products and solutions are sold under brands including Husqvarna, Gardena, McCulloch, Poulan Pro, Weed Eater, Flymo, Zenoah and Diamant Boart via dealers and retailers to end-customers in more than 100 countries. Net sales in 2014 amounted to SEK 33 billion, and the Group had more than 14,000 employees in 40 countries.
