Johnsons builds on rebrand with new ideas for 2017 retail season

Following its re-branding for the 2016 season, Johnsons has announced plans to build on the success of the fresh design being introduced across all packets and point-of-sale material for the 2017 retail seed selling season.

Johnsons Cottage Garden StandAmong its marketing plans is a ‘Create your own Cottage Garden’ counter-top display unit offering 12 annual and perennial flower varieties perfect for designing old-fashioned, nostalgic gardens with a professional feel; design to appeal to keen gardeners and impulse purchasers alike, Johnsons says.

To appeal to enthusiastic vegetable gardeners there is the introduction of onion Exhibition, displayed in its own compact counter unit. This remarkably similar descendant of The Kelsae is a first-rate substitute while seed of its progenitor remains in short supply, Johnsons claims.

Johnsons’ Little Gardeners range is already a success story with retailers, the brand believes, and to make it even more appealing to consumers a new wooden stand has been devised on which to display the entire range. The new-look unit has bright graphics to attract attention from parents and grandparents. The new display is available to all retailers ordering the full Little Gardeners range.

Among the new seed introductions for 2017 are three exclusive flowers, including nasturtium Whirylbird Tangerine and striped Cosmos Rosetta, and four exclusive vegetables, including super-sweet squash Coquina Inca Gold F1 and very early leek Warwick F1.