Johnsons Lawn Seed – part of the DLF family – company has confirmed details of its latest investments, designed to offer longevity and profitability for both the company and its customers.
The latest investment has been largely focussed on developing Johnsons’ production capacity. This increase in productivity will enable the company to meet rising demand, which has grown in line with the expansion of its product portfolio, Johnsons says.
From improvements to the carton packing lines, to reducing lead times and enabling the ability to react quicker to peak demand, the investment is intended to ensure the longevity of Johnsons Lawn Seed in a market which is experiencing a period of unprecedented uncertainty thanks to Brexit.
Johnsons Lawn Seed consumer manager Guy Jenkins said: “Our latest investment is very much a vote of confidence for the long-term future of our brand, no matter what Brexit has to throw at us. As we continue to grow our market share, it is vitally important that we ensure that our production and packing lines are up to the job. The latest developments will mean that we can continue to meet rising demand head on.”
In addition to investment in its production facilities, Johnsons Lawn Seed will also continue to benefit from DLF’s ongoing investment in research and development. Currently the company employs over 10% of its workforce within R&D and grass breeding.
Guy added: “DLF is dedicated to creating products that offer the highest quality seeds across all of our brands. Each new variety goes through 12 years of development before you’ll see them on shelf, meaning each box contains the same, premium lawn seed without exception. Our unrivalled investment into our research and development programme allows us to provide the best possible quality to our customers, above and beyond that of our competition.”