Mr and Mrs Baby Bio are set to boost sales at Worcestershire-based Webbs when Bayer Garden teams up with the outlet, the UK garden centre of the year 2008, for an innovative promotional event.
The Baby Bio-themed weekend, to be held the weekend before Mothers’ Day (14-15 March), has been designed to drive sales of the market-leading house plant food, Baby Bio Original, and the recent extensions to the range, Baby Bio Orchid Food and Baby Bio Citrus Food.
At the heart of the promotional activity is Bayer Garden’s innovative new Baby Bio Tower point-of-sale display unit. Truly eye-catching and with three separate segments, the Tower shows off each product in the Baby Bio range.
Children will take part in a treasure trail all over Webbs that will take them to each of the Baby Bio Towers. As well as providing great entertainment, this approach means shoppers will criss-cross the whole garden centre, potentially being tempted into further purchases.
Further entertainment for children will come in the form of face painting and Mr and Mrs Baby Bio costume characters. For adults, Bayer Garden will provide technical advice and plant care demonstrations.
Prizes will be awarded throughout the day.
Tommy Gill, Head of Bayer Garden, said: “Working closely with Webbs, we have taken the new point-of-sale display unit and created an event that should drive sales of all varieties of Baby Bio as well as sales of house plants and citrus trees.
“We have constructed the event so everyone wins; shoppers can go to Webbs for a fun, family day out; Webbs will be promoted in the local area in the run up to the event as a destination of choice and so will be able to achieve a peak in sales; and we expect to see a hike in sales of Baby Bio over the weekend.”
According to its own research, the Bayer Garden clear Perspex Baby Bio Tower has already had the effect of increasing sales of the plant food range.