North American barbecue giant, Napoleon Gourmet Grills sets new world record for the largest hamburger in the world! The record breaking stunt not only raised $8,500 dollars for charity but throws down an almighty gauntlet to its new, dedicated UK operation to build on this innovative approach to develop the brand and inspire consumers in the UK.
On 6 May 2010 crowds of onlookers were on hand in downtown Toronto to witness the creation of the largest hamburger in the world. This megalithic burger weighed in at 590lbs (268 kilos), after garnishing with 50 pounds of cheese, 20 pounds of onions, 12 pounds of pickles and 30 pounds of lettuce all on a monster bun – it almost triples the current world record!
A specially designed, hydraulics-enhanced “Monster Grilling Machine” was built by the engineering team at Napoleon that was able to flip the burger midway through the cooking process to ensure even cooking and the temperature of the meat had to be checked regularly to make sure it was cooking properly.
David Coulson, National Advertising Manager of Napoleon Grills said: “We started cooking the 300lbs (136 kilos) of beef at 4am and by 12 noon it was ready to slide onto the bun and add all of the garnish. There were some hair raising moments throughout the cooking especially when it came to flipping the burger over to cook evenly and getting the burger off the grill and into the bun, but we did it!”
In January 2010 Wolf Steel opened the doors to its first ever dedicated UK offices to gain a stronger foothold in the UK outdoor living market. West Midlands-based, Wolf Steel (UK) Limited is a wholly owned subsidiary of the Canadian parent company that distributes and promotes the award winning and renowned North American brand, Napoleon Gourmet Grills.
Ian Wheatley, National Account Manager of Wolf Steel UK says, “We can’t promise another record breaker but we are developing a marketing and promotional campaign to catapult Napoleon Gourmet Grills right to the forefront of consumers’ minds. The brand is second-to-none in both quality and product innovation. We are confident that our world famous, award winning and now record breaking brand will offer consumers with a trusted brand that will keep on delivering quality outdoor dining for years to come and really give competitors something to be concerned about.”
With SRPs from £249 to £3,500, the Napoleon Gourmet Grills range includes cart and built-in gas grills, charcoal grills, portable grills, beautifully crafted outdoor kitchens, outdoor heating and waterfalls to add ambience to the outdoor dining experience. Unique charcoal trays are designed to fit most of Napoleon’s gas grills offering the choice of original charcoal style cooking in a gas grill, and new for 2010 are a range of innovative features that include WAVE cooking grids to provide a greater cooking surface and more even heat, self cleaning sear plates for reduced flare ups, LED back lit control panels and state of the art infrared sear burners on its Prestige line.
Visit us at GLEE Halls 3/2A Stand Q20 / R21.
To stock contact: Ian Wheatley, National Account Manager
Wolf Steel (UK) Ltd