Napoleon launches influencer campaign

Napoleon, the internationally renowned barbecue and outdoor kitchen specialist, has teamed up with leading sport, chef and TV presenter personalities as part of their Better Barbecuing campaign for 2019.

Napoleon’s resident UK ambassador, BBQ author and fire cooking expert, Genevieve Taylor, will team up with renowned chef Neil Rankin, television presenter Julia Bradbury and sporting legends Jamie Roberts and Darren Gough to create exclusive barbecue recipe videos.

Each influencer is a keen griller, with varying skill sets from occasional to seasoned, and will work with Genevieve to create a bespoke recipe and discover the possibilities of the Napoleon range for a great grill every time. Together they will produce video tutorials with the influencers’ chosen recipe, to sit on Napoleon’s new website: and social media channels.

Read more about the BBQ industry in 2019 in Garden Centre Update’s upcoming April/May issue