New direct sales team at Fiskars

Market reaction to the addition of a new direct sales channel from Fiskars, which has been designed to offer retailers a more personalised experience, has been overwhelmingly positive, the company has said.

Launched in March 2019 to provide direct access to the extensive Fiskars range of market-leading gardening tools – and remove the requirement to order via a wholesaler – a team of local Fiskars representatives are now supporting trading partners to help attract customers and build business.

In particular, assistance is being sought in areas such as PoS and merchandising to help maximise sales opportunities.

Additionally, the direct sales channel from Fiskars offers the market’s lowest manufacturer minimum value at £150, giving retailers the ability to access a variety of products in both the easiest way possible, as well as at a low cost.

Martyn Richards is a member of the new direct sales team at Fiskars, bringing a wealth of experience with him to the role. After working at one of the leading bedding brands for 26 years, Martyn has been negotiating distribution deals for many years.

Covering the South Wales, Midlands and South West regions for Fiskars, he has received in-depth product training to help prepare for the position. He commented: “Fiskars is a well-regarded brand with a long established heritage and the highest quality products. The initial response of the trade to the new direct sales channel has been extremely positive, with a number of retailers making enquiries as to how they can take advantage. The direct sales team is already working hand-in-hand with trading partners on how best to promote the unrivalled Fiskars range, create retail buzz and entice new sales. The many exciting new additions to our range for 2019 have also been well received, helping to further strengthen the Fiskars market proposition.”

Martyn joins Adam Cane, who looks after the South East region, and Simon Hull, who covers the North and North Wales regions, to make up the new sales team.

The early success of the direct sales channel complements the recent introduction of a number of new additions to the entire Fiskars product portfolio, including extensions to the Light and Xact™ ranges.