Carol Dickinson has been promoted to Head of Business Support at Wyevale Nurseries.
The 52-year-old’s role includes maximising the new IT system’s potential, overseeing the customer service team, developing and improving administrative policies and procedures and planning and implementing the marketing strategy.
Andy Johnson, managing director at Wyevale Nurseries in Hereford, which celebrates its 90th anniversary this year, said: “I’m pleased to announce Carol’s appointment to head of Business Support. We have recognised the importance of streamlining the businesses and being innovative in our approach to the future.
“Following last year’s appointment of our new Commercial Sales Director, Ian Wright and expansion of the sales and administration team we are now centralising all IT, marketing and administrative support into one department and Carol’s role is to head up this department.
“Over the past two years Carol has worked relentlessly to develop and implement our new business process management software, our ERP system.
“She is now a key member of the Senior Management Team and we hope the recognition of this in the business support role will bring together the central business functions of IT, marketing and administrative support to allow for a more joined up approach in delivering our business plan objectives.”
Dickinson has worked for the company for 22 years and prior to her promotion she was the customer support and innovation manager at Wyevale Nurseries.
The mother-of-two added: “Although the powerhouse of the business is the growing divisions, the vision has always been to support the growing operations to allow them to get on with what they do best.
“To do this we have established a simple and effective central Business Support service. By bringing together the technological, marketing and administration sections of the business we can exploit synergies between them to drive the business forward.
“A united team with a common purpose is always a strength to be reckoned with and we are extremely excited to help the business continue to flourish on the back of one of our most successful years.”
The product selection available from Wyevale Nurseries is envied across the industry and the talented team regularly introduces new, award-winning plant varieties.
Its main business is to supply garden centres, landscape contractors, local authorities, foresters and landowners with a comprehensive array of trees, shrubs, hedging, herbaceous and specimen plants.