New outdoor category for Innovation Awards

BETA International’s Innovation Awards, prestigious industry accolades designed to reward new products displaying flair, creativity, cutting-edge technology and inspirational invention, have become even bigger with the introduction of a new category – Technical Outdoor Clothing & Footwear.

The decision to move forward with this addition was taken following the trade fair’s growing number of exhibitors from the outdoor sector. “As more outdoor companies are choosing to make their mark at the show – and reaping the rewards for doing so – we needed to develop the awards to reflect their presence,” said BETA International organiser Claire Thomas. “Diversification continues to be a driving force for both exhibitors and visitors, and we are extremely pleased to welcome trade members from a range of related industries.”

The Innovation Awards, sponsored by the show’s media partner, Equestrian Trade News, now consist of 10 categories: Country Fashion & Footwear, Feed & Supplements, General, Horsecare Equipment & [Horse] Clothing, Pet Products, Rider Clothing, Rider Footwear & Chaps, Saddlery & Tack, Safety & Security – and Technical Outdoor Clothing & Footwear.

Exhibiting companies’ products that have been introduced to the market no more than 12 months before the show can be entered for the awards, which are judged by a panel of carefully selected industry experts, all specialists in their own fields.

BETA International 2015 takes place at the NEC, Birmingham, from 22 to 24 February. For further information about exhibiting or visiting, contact sales manager James, Palmer, telephone +44 (0)1937 582111 or email