Zest, the timber garden furniture, grow your own and decorative garden structure specialist, is unveiling on-trend, new products for the 2023 spring season at Glee 2022 (stand number #20D30-E31). The new Zest range makes its debut alongside a new Zest trade and consumer website, and all under the banner of its new consumer-facing brand positioning: Zest Outdoor Living – The Natural Choice.
Zest has invested in understanding what today’s consumers want from their outdoor space, and the new products reflect the importance of wellbeing and living a sustainable life outdoors. The in-house product design team has been focusing on contemporary garden dining and entertaining, including a new garden bar complete with stools, the Freya range of garden seating and dining sets, planters and garden storage, all acknowledging consumer desire for ease and convenience when it comes to achieving their outdoor vision.
Over the last year, Zest has significantly developed its in-house product development facilities and personnel, converting an existing 1950s building into the ‘design.shed’, a contemporary restoration project providing an environment to enable creativity and innovation. The contemporary restoration is complete with a research and concept development suite, the latest CAD design technology, a prototyping build area, a production studio, and a marketing zone. The company has also appointed Neil Sholes into a new role as Head of Product Design and Innovation with a remit to spearhead a dedicated team researching and designing new products in line with consumer trends and retail customer requirements.
Further developments are ongoing as the company sees increased demand for products. Steve Morgan, Managing Director at Zest commented “We are on a journey of continuous improvement to become the supplier of choice, delivering quality timber garden products with excellent customer service. All of our investments will help us achieve this goal”.
Zest is focusing on consumer trends in outdoor living, including the development of key concepts such as ‘easy to build’. Using DFMA (designed for manufacturing and assembly) principles, this means the minimum possible number of straightforward stages to
complete the finished item. Many come flat-packed and not only have easy-to-follow assembly instructions, but also, ‘How To’ animated assembly videos on the Zest YouTube channel. This helpful video library is available to consumers and to Zest retail customers to use in their own marketing. Zest also has a national home delivery service to ensure that retail customers are fully supported.
The importance of sustainability remains a key product design driver as the company combines its ethical sourcing of products and materials with DFMA principles when it comes to transportation. Zest ensures that all transportation, for importing and stockist deliveries, carries the maximum number of products for the available space in the most space-efficient packing configurations. With all loads full to capacity whenever possible, the number of overall miles of road freight is substantially reduced.