Barbecue supplier Outback UK is cooking up some new garden centre promotional ideas with a series of four short videos to boost next year’s sales of its top-selling Jupiter range, the company has revealed.
Outback is currently working on ways to provide new in-store LCD displays to run the videos in a range of point-of-sale material for Jupiter stockists in 2017.
Links on the home page and in the product description boxes for the Jupiter Stainless Steel 4 and 6 burner and the Jupiter 4 burner gas models on the outbackbarbecues.com website take viewers to the videos on the site or on YouTube.
Each video lasts about 45 seconds, and shows ingredients, temperatures and herbs used to cook a pancake, tuna, stir fry and pizza on the Jupiter’s grill, griddle, wok and pizza stone accessories.
The Jupiter Stainless Steel 4 and 6 burner gas are new to the Outback 2017 range and are included in the company’s current product guide for next year as well as on the website, and follow the success of the Jupiter 2, 3 and 4 burner models designed in Meteor red that played a major part in Outback’s sell-out year in 2016, the company adds.