The winners of the PATS Telford 2016 New Product Awards were chosen by a team of expert pet retail judges, who arrived at the show before 9am on Sunday September 25, in order to make their choices from a record number of more than 260 new products entered.
Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money.
The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation.
The full list of winners, together with the judges’ comments, can be found below.
CAT PRODUCT
Winner
Wellbeing Range
Entered by: Burgess Pet Care
Judges’ comments: “Eye-catching, clear presentation with easy-to-read information and a good price point.”
DOG FOOD AND TREATS
Winner
Naturediet Dog Treats
Entered by: Naturediet Pet Foods
Judges’ comments: “Welcome addition to treat ranges with a moist dog treat, which is something a little different. Packaging is attractive.”
DOG ACCESSORY PRODUCT
Winner
‘Le Bol’ dog bowl
Entered by: Loving Pets
Judges’ comments: “Reasonably priced, bright colours that could co-ordinate with kitchen. This is a non-stick versatile bowl with a good enameled design.”
BIRD PRODUCT
Winner
Ultimate Goldfinch Mix
Entered by: Walter Harrison’s
Judges’ comments: “Stand-out packaging and a food for birds that everyone wants to have in their garden. Well priced.”
SMALL ANIMAL PRODUCT
Winner
Tortoise Home
Entered by: Vividarium
Judges’ comments: “Stunning feature – would make us want to go out and get a tortoise. Good fun but practical product and a reasonable price point for what you get.”
PET CARE PRODUCT
Winner
Frontline Pet Care
Entered by: Merial Animal Health
Judges’ comments: “A good presentation stand with many interesting products to browse through and all reasonably priced.”
GROOMING PRODUCT
Winner
FoOlee Easee De-Shedder
Entered by: Kruuse UK Ltd
Judges’ comments: “A very useful tool for any pet dog or cat owner to assist with de-shedding. Versatile, detachable and easy to use.”
GIFTWARE PRODUCT
Winner
The Fox
Entered by: Supa Ltd
Judges’ comments: “Looks like a very good quality product and animal designs are currently ‘flying off the shelves’”
