Savvy retailers need to start utilising new and freely available platforms to make sure they are visible and can maximise online sales during April’s ‘Home Improvement Month’, according to e-commerce experts at Pricesearcher.com.
With Brits spending around £8 billion per year on home maintenance, this year’s Home Improvement Month (April 1-30) provides retailers with a prime opportunity to boost sales of their DIY, home and garden products, however many are failing to take advantage of some new and emerging online strategies which could significantly improve their sales figures, according to Pricesearcher.
The high adoption of smartphones has made it much easier for consumers to be smarter when it comes to conducting research online, often while present in the store. From seeking out reviews and buying guides, to checking prices and delivery options across multiple online and offline retailers, now is the time to seek maximum presence.
Pricesearcher.com head of retail operations Thomas J Vosper commented: “The savvy retailers are the ones that are pushing their products across a multitude of channels such as marketplaces or search engines. Retailers and sites challenged by in store walk-up and shifting consumer behavior need to place a much heavier focus on that very first touchpoint discovery at the initial online search. The retailers who will excel are those who can adopt technology solutions that connect online product discovery with store locations, stock availability and delivery options in just one click.”
Pricesearcher is currently indexing over 350 million products from hundreds of retailers including Amazon, Maplin, ebuyer, Dreams, AO.com, Dyson and BT – giving these retailers a platform to capitalise on events such as Home Improvement Month.
“For free, Pricesearcher’s technology can take a retailer feed in any format and with zero development time and upload those products into Pricesearcher,” Thomas says. “For a retailer uploading a product feed is as easy as uploading a photo onto Facebook. Ideal for both larger retailers and smaller independents, retailer feeds can go live on Pricesearcher within an hour and every retailer receives traffic for free, forever. This means that retailers still have time to capitalise on Home Improvement Month and can start receiving traffic the same day.”