Launched to the trade at last year’s Glee, Roundup will be sharing the Gel success story and the continued popularity of the UK’s no.1 weedkiller brand. Roundup Gel recently won three GIMA awards – Best New Product, Best Consumer Product Packaging and Best Marketing Communication. It was also awarded the highest accolade, the GIMA Sword of Excellence for outstanding performance.
Further demonstrating the huge success of Roundup Gel, the innovative weed killer has also won GLEE 2011 Best New Product and the DIY Week Best New Product awards. Roundup will also be launching the details of its autumn tough weeds consumer campaign and how garden retailers can benefit from this. The campaign will be promoting the Roundup “Black Label” range of ready to use and super concentrate products to tackle stubborn and woody weeds, as well as Trees, Stumps and Japanese Knotweed. It will also point out the benefits to consumers of getting to grips with weeds in autumn.
For retailers, the tough weeds campaign provides an opportunity to capitalise on Roundup’s continued investment by making sure customers can find what they are looking for when they visit a garden centre with a view to purchasing a weed killer.
Roundup will also be giving details of its new, 2013 £2m consumer communication programme that will support the trade by driving more demand for Roundup products.
To find out more visit Roundup at Glee on the Scotts Miracle Gro stand in Hall/Stand 5B26-C25. Alternatively, visit www.roundup-garden.com/trade or call 01483 410334.
