The merge came as a natural progression further to Sabichi seeking to increase its table top range and feature glass within their dining category. Sabichi look to build relationships with similar world class manufacturing partners and hence this collaboration was born. The Vicrila range will be in stock Sabichi’s website from next week with an initial 35 products in the range covering all the core products.
Vicrila has extensive knowledge and over 120 years’ experience as glassware manufactures, and this was one of the driving forces behind the partnership.
Sabichi are known for bringing great quality products that are very competitively priced to the market, having many retail partners including BHS and Tesco. This collaboration will supply retail partners with great quality glass products in the Vicrila brand, as well as private label programmes for other retail partners.
Sachin Bagga, Sabichi Director said: “We believe in offering high quality products and a vast category selection to suit all tastes and are delighted to announce this partnership. We are keen to showcase our new glassware range and highlight to consumers and retailers that we are truly a one stop shop for all discerning homemakers.”
David Nadeau, Vicrila Country Manager Food Service France added “We feel that this partnership will give Sabichi the possibility to have a full service offering within the dining category, and in turn this will be more attractive for its customers. For us this partnership will give us a chance to get into the retail market in UK, which means getting visibility for Vicrila since our products will be on shelves.”