SBM invests in marketing to drive growth

SBM Life Science Ltd has expanded its marketing team as part of its strategy for growth; Ioana Codreanu has joined as assistant brand manager and Angharad James as marketing assistant.

Their appointment follows the recruitment of Andy Reffold in December as South East territory manager.

Ioana (pictured right) joins the company with a track record of working across Europe for high profile brands including Coca-Cola, Colgate-Palmolive and Mars. Her focus is the development of the Baby Bio, Phostrogen and Toprose brands, supporting product development and innovation.

Angharad (pictured left), who trained as an advertising and marketing specialist, is focusing on the chemical and synthetic categories, while also supporting SBM’s wider marketing activities including its social media campaigns and the Glee trade show. Her first project has been the development of a new, simple website designed to give retailers an insight into SBM Life Science’s scale, know-how and ambitions, the company notes.

SBM Life Science group brand manager Christina Bouzala commented: “Our plans are ambitious. Ioana and Angharad are passionate marketers and they are keen to add value by bringing their new perspective to the gardening category. We’re delighted to welcome then into our team and look forward to expanding our offer to the UK market by introducing new products that will meet the needs of consumers and our customers.”