SINCLAIR ‘SUPERFORCE’ SEES RETAIL AND PROFESSIONAL SALES TEAMS MERGE Leading growing media, fertilisers and chemicals producer, William  Sinclair Horticulture has combined its retail and professional sales  teams into a single ‘superforce’ which it claims will bring service  and logistics benefits to all customers as the company commissions its  new state-of-the-art £15m growing media production facility at  Ellesmere Port. Announcing the new sales structure, Commercial Director, Richard Carr  said that Sinclair’s new integrated Ellesmere Port hub made a unified  supply chain not only possible but also highly advantageous in terms  of efficiency, flexibility and service levels as the company gears up  to ship a raft of major new products for 2015. Mr Carr said: “With many of our customers buying both retail and professional  products from us, and those products soon to be made and shipped from  a world-class supersite, an integrated sales team will help both them  and us. In many cases, we will be able to ship both retail and  professional products on the same lorry so logistics benefits will  accrue from a more dynamic, agile and efficient supply chain.” The restructuring has seen the appointment of Chris Hepburn, formerly  with Hozelock, to fill the new cross-company role of Horticultural  Sales Director; and Jon Watson takes on the new role of National  Retail Sales Director with responsibility for national accounts. Tony  Nelson has joined from Westland to become Northern Regional Sales  Manager while Tara Truman assumes a new role as Southern Regional  Sales Manager. Several existing sales executives have been given more senior roles as  cross-company Area Sales Managers, nine of whom will cover the country  with back-up from local distributors as needed. Large growers who require more technical support will be serviced by  three new dedicated Senior Professional Sales Managers combining many  years of experience  – Jon Evans, covering the west, Cliff Day (east)  and Hayley Perrin (south). The company, owner of famous brands such as J. Arthur Bower’s, New  Horizon, Growing Success, Silvaperl, DeadFast and Sinclair  Professional, says that it has taken down the barriers that segregated  its retail and professional businesses and that all customers can now  buy and sell both ranges. Its new Ellesmere Port plant, which houses leading edge technology  dedicated to the production of high performance peat-free retail  compost made from composted wood, comes on stream in August following  a five year research, design and building programme.