Sipcam Home & Garden is bringing to market a brand new range of cleaning and weed control products. SPOT-ON is said to help retailers ignite sales via innovation, with the economical, performance-led portfolio delivering clear messages to consumers that products in the line-up will get the job done.
The launch of the SPOT-ON range from Sipcam Home & Garden, the company behind the pioneering ecofective brand and RHS Garden Care range, maximises the potential to help retailers generate additional revenue from weed control and garden/home cleaning categories, with the arrival of a fresh, new brand.
In July, Sipcam Home and Garden, part of the £500m+ turnover family-owned Sipcam Oxon Group, signed a deal with Blumen International Ltd that secured its appointment as the exclusive distributor of Blumen’s portfolio – which includes the Fito plant fertiliser brand and Get Off range of animal repellents, insecticides and natural detergents – across the UK and Republic of Ireland.
Now, the birth of SPOT-ON will serve to reinforce Sipcam’s commitment to the UK garden and DIY retail markets, delivering an expanded portfolio of innovative brands from a single supplier.
Nigel Thompson, head of sales at Sipcam Home & Garden, said: “SPOT-ON ticks all the right boxes for retailers. Not only is it a fresh, cutting-edge new brand offering potential to drive footfall and generate additional sales, but it has been engineered to deliver strong messaging at the point of purchase. Time-pressed consumers will immediately identify the USPs of British-made SPOT-ON products: they get the job done with minimal effort, are economical to purchase and offer exceptional, rapid performance.
“When you factor in that SPOT-ON is backed by the same fast-growing supplier of leading brands such as ecofective, it’s a win-win situation for retailers and we look forward to working with stockists to help them to grow sales during autumn and throughout 2021.”