The new Smart Garden Products is being revealed at Glee as a leading supplier of garden products to the trade with over 350 new products being launched across 6 key categories with new packaging, point of sale and merchandising across the entire range.
The ‘Smart Solar’ brand has been refreshed and is being retained for solar products, including over 50 new products for 2015. A new brand, ‘Smart Garden’, reflects the company’s diversification into several new categories of garden products including Garden Décor, Hanging Gardening, Garden Extras, Plant Support and Battery Powered.
The new Hanging Gardening range offers garden centres a broad product choice of natural and metal baskets, liners, hangers and aqua gel providing customers with everything they require to create stunning floral displays. The range is carefully merchandised in a selection of display units to drive sales.
With its signature rim pattern, the Saxon basket range of traditional hanging baskets, planters, wall mangers and troughs is hand-crafted from durable heavy duty powder-coated ironwork. Each basket comes complete with a coco liner so is ready to plant and combines perfectly with the matching Saxon brackets, providing cross selling opportunities.
In the Garden Décor category, there will be huge interest from garden centres in the new collection of no-maintenance topiary. This carefully designed collection includes baskets and balls, obelisks and hearts which have been priced for volume sales, aided by a Smart merchandising solution for easy shopping.
Jonathan Stobart, Smart Garden Products’ Managing Director said, “These 350 new products are merely the leading edge of an ambitious product development programme that will continue to unfold in the coming months. The newly enlarged Smart team is very excited that everything has come together for the launch of 350 new products, new branding, a new catalogue and a new website at Glee. We fully expect huge interest in our stand as garden centre buyers flock to see our extended collection.“
Smart Garden Products
Hall 18 Stand L30-M31