Stewart Garden, the gardening division of UK manufacturer, Stewart Group Holdings, has launched its YouTube channel, Stewart Garden TV. On it, TV personality Pippa Greenwood demonstrates gardening techniques and ideas in short video clips.
The tutorial clips are intended to be ‘easy to digest’ and help gardeners of all generations – with gardens of all sizes – make the most of their garden by learning about propagation, planters and pricking out from Pippa Greenwood.
Earlier this year, The Telegraph Online published research commissioned by Google revealing that ‘how to/DIY’ is the third most popular video clip category. The study found 40% of YouTube users have watched ‘how to/DIY’ clips at the site.
The research also discovered a growing number older people using YouTube to access information.
Stewart Garden marketing director Andy Burns said: “Consumers are become more tech savvy, so we’re evolving to meet their changing needs. Our YouTube channel allows us to present our products in ways that help customers get the most out of them.”