Swan Retail Ltd. the prominent retail management solution provider to the Garden Centre industry have expanded their service offering to retailers through the acquisition of Creative Marketing Ltd. which trades as Standout – a fully integrated creative marketing agency with digital at the heart of its operation. The new team are located centrally within the UK and enable Swan to become a one-stop shop for omni-channel retail solutions. Standout provide services across brand, graphics, digital and marketing strategy, with Ecommerce a central part of their overall digital offering.
Standout’s services complement the existing range of retail management and EPoS solutions that Swan provide. David Thompson, Swan Retail Managing Director, commented: “We were very keen to add a provider of services that went beyond a traditional tech or Ecommerce only organisation. Whilst increasingly important to all retailers, Ecommerce is only a success when the site performs well, clearly communicates the retailer’s brand and is supported by a host of digital marketing services including search, social, email and offline advertising. Standout provide all of these services and were a natural fit for us on many other levels.”
The acquisition of Standout allows Swan Retail to provide their clients with a competitive advantage and an entirely joined up approach to retailing both online and in store – a true omni-channel retail provider.