Tetra’s ongoing campaign to make fishkeeping easy saw the launch of the new TetraMin and TetraFin packaging at GLEE last year. The company is now making available to retailers additional in-store promotional materials for these two best sellers focusing on the visibly different lid which makes dispensing the food easier and clearly differentiate the product on shelf.
Chris Nickson, Marketing Manager at Tetra UK, comments: “Our consumer research revealed that many fishkeepers don’t like the smell of fish food on their hands. So we re-launched our best selling products, TetraMin and TetraFin with a dosing device that means they don’t have to handle the food. The new-look lids also reduce the risk of fishkeepers over-feeding their fish. We are now supporting these new designs with additional promotional material to help retailers draw attention in store and communicate the benefits to customers.”
Retailers wanting further information should contact Tetra on 08700 554020 or go to http://www.tetra.net/