Since Town & Country introduced the innovative ‘totem’ merchandising stands to display specific gardening gloves, they have seen sales of these ranges rise dramatically. Consumers are struck by the visually striking displays which take up little floor space, can be shopped from all angles and make the task of choosing a pair of gloves an effortless one.
Town & Country has selected some of its leading products for the totem displays, which can be sited at various locations throughout the store to maximise sales potential Gloves to benefit from this method of merchandising include the perennial best seller the Master Gardener, the Aqua Sure and the recently added UltiMAX gloves. These are all gloves with specific features and benefits and by merchandising them as one unit away from the general gloves display retailers can benefit from impulse sales as they attract the passing consumer.
Town & Country