VegTrug, the original, self contained, raised vegetable garden company has launched a wholly owned subsidiary in the USA, which commences trading on March 1. The expansion is in response to overseas demand and follows another a year of record sales in the UK, which has shown 32% growth. The move sees the UK company’s founding directors taking on new responsibilities. Paul Owen becomes Managing Director of the UK business and Vice President of the US business. Joe Denham becomes CEO in the UK and President & CEO of the US business. Kosuke Kuwabara has been appointed as General Manager of VegTrug USA Inc., which is based in Doylestown, Pennsylvania.
VegTrug attributes its continuing growth to the massive success of its iconic V-shaped product design, combined with the significant sourcing and manufacturing capabilities and investment of its parent, Japanese garden expert,Takasho. The V-shaped VegTrug design has a winning combination of aesthetic appeal and superior functionality over and above traditional raised beds, thanks to better soil depths for root crops and larger scale fruit and vegetable growing. It has given rise to a number of development products in materials such as aluminium and colourful foldaway synthetic felt (for the VegTrug Poppy) alongside the plantation grown cedar originals. These have all proved GYO successes aimed at different price points and consumer lifestyle choices. Alongside GYO, the company has stretched the brand into birdcare and wildlife gardening and latterly, decorative structures with more development promised for the 2016 season. Committed to traditional garden retail routes to market, the company has a significant online presence through which it pioneers an extensive consumer education and demonstration programme.
Commenting on its UK success and the latest USA venture, CEO, Joe Denham said, “The company is now five years old and our runaway success in the UK and Europe combined with the backing of Takasho over the last two years has demonstrated massive export opportunities. Opening a company in the USA is one of the ways in which we intend to maximise our potential globally and continue the mission to make VegTrug a global brand.”
