West Country Soil Improvement’s Bloomin Amazing scoops 2018 GIMA Innovators’ Seed Corn Fund

A proven vehicle for celebrating grass roots development and true innovation, the GIMA Innovators’ Seed Corn Fund (GISCF) has already contributed to helping four brands find their place within the garden retail market both here and across the globe. This year, another company is set to benefit from the GISCF excellent prize package. Introducing the 2018 winners – Bloomin Amazing from West Country Soil Improvement.

Bloomin Amazing is a 3-in-1 dig-free soil enricher, easy feed and mulch product, produced at the company’s renewable energy plant in the South Dorset countryside. Owned by local farmers and the Duchy of Cornwall, Bloomin Amazing is odourless, lightweight, clean, and pet and family friendly making it the perfect choice for gardens that want to utilise proven organic solutions.

Beating off stiff competition and judged by a panel made up of both Glee and GIMA representatives, Bloomin Amazing – as GISCF winners – will receive support up to the value of £6,000 to help with development and marketing costs associated with entering the UK garden retail market, including a year’s full GIMA membership, and a wide range of business support tools.

GIMA director Vicky Nuttall said: “We’re incredibly pleased to confirm that Bloomin Amazing is the 2018 winner of the GIMA Innovators’ Seed Corn Fund. The company and its product demonstrate impressive eco-friendly credentials across the board, without compromising on the commercial viability of the product. With excellent volume sales potential and a strong consumer message we believe Bloomin Amazing will be a popular choice amongst retailers and end users in the coming season.”

In addition to choosing a winner, the panel also selected Bramble Pet & Wildlife as this year’s runner-up.  A family owned company, Bramble Pet & Wildlife has been involved in developing products for animal welfare since 1990, combining their experience and expertise to formulate foods that are nutritionally beneficial to wild animals and ensure that they do not contain any added sugar, colours, or artificial flavours. The current range includes mealworm-free Hedgehog Food and Swan & Duck feed.

As the winner, Bloomin Amazing is now set to receive funding and help with the development and marketing of their product, together with support from experts within the industry.