Westland has announced a multi-million marketing campaign set to hit TV screens this spring.
Its TV advertised products have sold into retailers so well that Westland has upped its advertising spend to over £5m. The TV campaign will aim to drive consumers in-store during April and May, including the key bank holiday weekend.
The highlight of this will be the new Westland SafeLawn TV advert, set to feature CGI animated ‘Lawn Man’, a lawn which has come to life. He puts up with a lot – kids and pets tearing around, ball games and harsh weather conditions. In the advert he is worn and tired. He longs to be loved, to be brought to life and to be part of the family again. Enter Westland SafeLawn. After one application, he comes to life, revived and ready to play. Westland says that LawnMan will show parents and pet owners that they can get a thick, green lawn that’s 100% natural and safe for children and pets.
Also on TV this spring will be Gro-Sure® Easy Containers Compost, as well as Gro-Sure® Smart Lawn Seed and Resolva Liquid Shots.
Westland marketing director Keith Nicholson said: “We’re looking forward to a great spring. Our new Westland SafeLawn has had an exceptional reception from retailers. We’re putting the investment behind this natural product to both increase market reach and educate on its benefits compared to traditional lawncare. It’s a great advert which will really resonate with young families and pet owners, who we know have safety concerns.
“This year we will again be showing our ‘Be Sure with Gro-Sure®’ TV adverts. These were well received last year and really helped to cement our success with both Gro-Sure® Smart Seed (the UK’s No.1 lawn seed for a second year running) and Gro-Sure® Easy Containers Compost.
“Our Resolva Liquid Shots TV advert is tried and tested. It has a great conversation rate and always generates big sales hikes, driving consumers in store searching for the Resolva brand at the busiest time of year.”