To celebrate its 15th anniversary, Westland Multi-Purpose Compost with John Innes has announced that it will be giving away £1,000 of garden makeover vouchers to 15 lucky consumers.
The anniversary branded packs will feature on 50L and 60L packs of the compost from February 2017 onwards, designed to help consumers join in the celebrations. Winners will be selected in a monthly prize draw from April to August (three winners each month), with a PR and digital campaign running to maximise the campaign. Stores will also be given bespoke POS to support the promotion and drive sales through.
Westland Horticulture marketing manager Jen Richardson said: “Westland Multi- Purpose with John Innes is now 15 and still going strong! It is our leading compost and has thousands of loyal consumers.
“To celebrate this we will be encouraging these gardeners to celebrate this milestone with us by offering £1,000 of garden makeover vouchers to 15 lucky customers. This competition will be promoted on pack and will benefit from full PR and instore support, including online marketing and bespoke POS.”