Wyevale Garden Centres launch exclusive ‘Millennial Pink’ Poinsettia

Wyevale Garden Centres has given the nation’s favourite festive plant a millennial makeover, offering stylish households ‘tradition with a twist’ this Christmas. The exclusive pink poinsettia variety – named J’adore – has been bred to produce its vivid colour along with an extra swirl of bracts, not seen before on any other pink poinsettia variety, the retailer says.

From fashion to food, make-up and interiors, ‘Millennial Pink’ has taken the world by storm this year, with sales booming as younger generations fall in love with the stylish, soft-blush shade.

Championing the colour of the year, J’adore will fit seamlessly into the modern home, coordinating better with existing colour schemes all year round, with a contemporary nod to the festive season.

Wyevale Garden Centres nursery manager Jamie Downes said: “Red poinsettias will always be hugely popular around Christmas time, but more and more people are moving away from traditional colours when decorating their home and opting for alternative themes of white, purple or pink. Wyevale sells 80% red poinsettias and 20% other colours – up from 10% in the last 25 years – and we have increased the coloured percentage again this year as we are so impressed with J’adore pink.”

The J’adore pink poinsettia is available to buy now from Wyevale Garden Centres nationwide, with over 10,000 units expected to fly off the shelves in the next few weeks, and over 100,000 poinsettia plants to be sold in total over the Christmas period.