A fantastic show all round was the verdict from timber garden furniture, grow your own and decorative garden structure specialist, Zest on Glee 2022. It launched its new products for the 2023 season and won the top prize in the Glee New Product Awards Garden Leisure and Entertaining category for its stunning Zest Garden Bar and Two Stool Set. And this is not to mention the Zest team winning the Greatest Floral Team award on Floral Thursday!
Zest’s new Garden Bar and Two Stool Set carried off top Glee honours, tuning in to consumer trends for home and garden-based entertaining and outdoor relaxation, while enjoying the benefits of being close to nature. The clever fold out garden bar combines attractive drinks and snacks storage with a seating area and two bar stools, all of which can be folded away when not in use. It is perfect for smaller as well as larger outdoor spaces. The stools are also stackable – and available individually – meaning consumers can add further seating options if required.
Zest also received a great response for other product development including the new Freya contemporary garden dining and seat range, attractive bench seating, exciting new planters, a garden pizza oven table and innovative keep safe parcel storage. Both the garden pizza oven table and the keep safe parcel storage were finalists in their respective categories.
Now branded Zest and with a new trade and consumer website www.zestoutdoorliving.co.uk, the company is targeting outdoor living enthusiasts and positioning itself as the natural choice for sustainable timber garden products. Zest has invested significantly in understanding what today’s consumers want from their outdoor space, and the new brand and website reflect the new importance of wellbeing and a sustainable life outdoors. A significant contributor to this is the company’ investment in its design.shed facility, and in-house product design team.
Commercial director, Simon Davison commented, “We really enjoyed meeting customers on our stand. Being outdoors, feeling close to nature and enjoying our outside spaces has become more important than ever; and our current products are massively in demand. Customer satisfaction and innovation are both key to Zest and we are investing in design ideas and sustainable product supply to ensure we remain ahead of the game.”
Zest sells to garden centres, online retailers, and major UK groups – visit www.zestoutdoorliving.co.uk or email firstname.lastname@example.org.